We hear daily news stories about the ‘evils’ of using the internet, whether it’s sick adults grooming children, trolls jumping on anything they can to provoke a reaction, or those being recruited to fundamentalist causes. That said, social media can also be a brilliant place, connecting like-minded individuals, raising awareness about issues, spreading news stories that […]
Marketing
Is it still worth having a Facebook Page?
One of the problems of being an author out of the superstar league of Neil Gaiman or JK Rowling is doing your own marketing. On one hand I don’t really mind it because in essence, I like talking to people and finding out what they’re reading these days – I just don’t like shoving my […]
#GuestPost – The Challenge of Marketing Westerns
Anyone who read this blog with any regularity will know I have a thing about Westerns. Thankfully, I am not the only one, and it’s my pleasure to hand the Blunt Pencil over to Matthew Pizzolato, whose new novel Outlaw is now out! Matthew’s here to talk about the challenges of marketing a Western, something […]